Prepare

ENHANCE YOUR HOME FOR A QUICK SALE

BEFORE GOING ON THE MARKET

  • Disassociate yourself with your home and look toward the future.
  • Say to yourself, “This is not my home, it is a house- a product to be bought and sold.”
  • Make the mental decision to let go of your emotions. Picture yourself handing over thekeys to the new owners!
  • Clean every room and remove clutter for a brighter look.
  • Rent a storage unit for items in more crowded rooms.
  • Hire a professional cleaning service every few weeks while the house is on the market.
  • Remove items from counters, closets and attics.
  • Repaint soiled or strongly colored walls with a neutral shade, such as off-white or beige.
  • Repair cracks, leaks, holes and signs of dampness.
  • Replace broken or cracked windowpanes, molding and other woodwork.
  • Inspect and repair plumbing, heating, cooling and alarm systems.
  • Buy new towels for display during open houses.
  • Spruce up a kitchen in need of major remodeling with new cabinet knobs, windowtreatments or a coat of neutral paint.
  • Consider bringing in a professional stager.
  • Keep your lawn manicured and watered.
  • Trim hedges, weed flowerbeds and prune trees.
  • Check the foundation, steps, walkways, walls and patios for cracks and crumbling.
  • Inspect doors and windows for peeling paint.
  • Clean and align gutters.
  • Clean the chimney.
  • Repair loose or damaged roof shingles or siding.
  • Keep walks neatly cleared of snow and ice.
  • Add colorful annuals near your front entrance in spring and summer.

WHEN SHOWING YOUR HOME

  • Avoid cooking strong smelling foods. Ask a friend to identify if your home has a smell. Work to eliminate any odor.
  •  Open drapes and curtains before prospective buyers arrive.
  •  Make certain the temperature is comfortable.
  •  Keep pets out of the way temporarily unless they are quiet and well behaved.
  • Playing soft background music is acceptable, but blaring stereos, radios and TVs willimpede discussions.
  • Keep your garage door closed during open houses.
  •  Leave the house for showings. Your @properties broker is trained to sell your home,is familiar with the buyer’s needs and can point out the significant features of your property.

STAGING EXPERTISE

Screen Shot 2015-07-16 at 2.59.15 PMHome staging is the act of preparing and temporarily designing a property with the intent to sell in today’s marketplace. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want to buy. It is also a process of depersonalizing the property—allowing potential buyers to envision themselves living in this home. The goal is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.

When it comes to staging a home for resale, who should be more trusted than a professional Interior Designer? With a bachelor’s degree in Interior Design from Purdue University and as a real estate broker who regularly represents buyers, I have a clear understanding of what a home needs in order to appeal to the broad market.

Depending on your property’s distinct needs, staging can begin with a sweep through the property to open the home and declutter. It can be as extensive as painting or re-arranging and even temporarily renting furniture and accessories to properly prepare for the market.

 

THINGS TO DO BEFORE A REAL ESTATE PHOTOSHOOT

1. Eliminate clutter

When you stage your  home before a shoot, your goal is for it to look uncluttered and tastefully furnished, almost like a hotel. You will you want it to be somewhat a blank slate so it appeals to a broad spectrum of homebuyers. After visiting the space, you want them to be able to imagine themselves living there.  So, take a good look around and eliminate any of the following that might be distracting:

  • Stacks of paper
  • Pet supplies
  • Remote controls
  • Toys
  • Family photos
  • Laundry items
  • Toiletries
  • Garbage cans
  • Dish racks
  • Electrical cords
  • Refrigerator magnets

Keep the kitchen as clean as possible, with extra emphasis on keeping the counter clean. Less is always more.

2. Clean windows and floors

Make sure that your windows and floors are visibly clean. The camera can be forgiving on a little dust, but a dirty window or floor can really show up especially if there is direct sunlight in your photo.

3. Check light bulbs

Make sure that all your light bulbs work both inside and outside. If there are any that are dim or out, make sure they get replaced by the time the photoshoot is scheduled. Have all lights on at the time the photos are taken. Brighter homes look more inviting!

4. Stage rooms carefully

Most photos are taken from the viewpoint of the doorway, so arrange the room so it looks its best from that direction. Take out or bring in any furniture that will make the room feel open and inviting.

Keep artwork modest and not detracting from the space. Also, make sure any open walls that appear bare are decorated with something tasteful and size appropriate.

5. Pay attention to curb appeal

The photo of the exterior of your home can be the most important shot of all, so make sure you keep the front appealing enough that they want to see more.  Keep the driveway and front of the home clear of all vehicles. Consider adding seating with comfortable cushions to a porch or patio to make the entrance inviting.

6. Bring flowers or plants

Color makes everything look better. Add tasteful arrangements of flowers or fruit on flat surfaces like dining room tables or kitchen counters. Keep in mind that you don’t want these extra touches to distract from the room itself or make the photographer’s job harder to highlight your space.

7. Give yourself enough time

Be sure to schedule a shoot with no conflicting showings or open houses and leave extra time on the front and back end if you schedule something that day to avoid extra pressure or awkward moments with potential buyers.

8. Clean up the backyard

Take a good look at your backyard before the shoot to make sure there are no visible weeds, overgrown shrubs or low-hanging tree branches in the yard.  Mow and rake the lawn right before the shoot and be sure to remove any items such as garden hoses, garbage cans, empty pots or yard clutter.

9. Open blinds and curtains

Light makes everything look better, so open all blinds and curtains. If your home has an unsightly view out of certain windows that you don’t want to highlight, then you might want to keep them closed for those photos only.